Companies will take more risks when selecting the influencers that they partner with. Instead of always choosing the “safe” option, brands will partner with more controversial influencers, who often have the highest engagement rates.
According to a study conducted by Linqia, 39% of marketers plan on increasing their influencer marketing budget. The study also showed that a majority of marketers will spend anywhere from U$25,000 to US$100,000 on influencer marketing in 2019.
- Building trust in social media platforms
- Quality and creativity
- Human face to your brand
- Segment your social audiences
- Know your platform & etc.